Marketing

Author: Li Dong
Publisher:
Publish Date: 2004-10-01
Features: The eight articles in this book approach marketing theory and practice from different angles, elaborating on the most critical issues. Four of them focus on brand issues. The book also provides detailed discussions on other key themes in marketing. It demonstrates to readers how the rapid development of information technology, especially the emergence and popularization of the internet, has brought earth-shaking changes to the marketing environment. Internet marketing is no longer a new phenomenon in the field of marketing, and companies that master internet technology will have significant advantages.