Have ideas, more importantly, have methods.

Author: Kevin O'Connell
Publisher:
Publish Date: 2004-08-01
Features:
· The only innovation book recommended by the CEO of American Express to his employees
· The only innovation book simultaneously recognized by top CEOs like James Robinson from Fortune 500 companies and leading experts in the field like Don Peppers
· The hundreds of innovation techniques and dozens of case studies mentioned in the book are the insights and personal experiences of the "International Super Innovation Master" O'Connell over the past 30 years
· From expanding thinking to practical techniques, the book covers almost all aspects of innovation! Do you know how to apply your creativity to practice? Kevin O'Connell is undoubtedly the "Super Innovation Master of the Information Age" (as described by Business Week)!
In the past few years, he has successfully invented dozens of new products with broad market prospects and founded several highly successful companies: ICC, the first company to achieve networking between personal computers and mainframes; Internet Security Systems, a world leader in internet encryption; and DoubleClick, a company capable of achieving high-precision positioning.
Due to his outstanding contributions to the modern business world, top global media such as Harvard Business Review and Business Week have named him the "Product Inventor of the Information Age" and the "Super Innovation Master." Currently, O'Connell's innovative ideas have become the most pursued management philosophy by Fortune 500 companies!
So, how did Kevin O'Connell manage to keep his creativity flowing endlessly, and how did he turn these ideas into reality? In this book, O'Connell combines his successful experiences in entrepreneurship and management to explain the entire innovation process— from idea acquisition and development to decision-making, implementation, and ultimately entering the market. What makes this book particularly valuable is that it presents Kevin O'Connell's legendary European innovation theory in its entirety for the first time, supported by numerous detailed cases and data, making it highly engaging to read!