Network publishing

Author: Zhou Rongting
Publisher:
Publish Date: 2004-08-01
Features: This book can be used as a textbook for majors such as Journalism and Communication, Information Management, Editing and Publishing, E-commerce, and related fields. It is also a reference for professionals in the publishing industry, media industry, and related sectors. The book comes with a CD-ROM. Based on the research achievements supported by the National Social Science Fund, this book presents an innovative design and refinement of the theoretical system structure of online publishing, conducts continuous tracking and understanding of its applications, and summarizes and analyzes the online publishing practices in which the author participated. The content of the book can be divided into several sections, including Basics, Technology, Applications, Operations, and Management. The Basics section introduces an overview of online publishing, its infrastructure, and publishing principles. The Technology section focuses on Web publishing, multimedia publishing, database publishing, and interactive publishing. The Applications section includes a basic description of online serial publications, e-books, and digital libraries. The Operations and Management section combines the characteristics of the online economy, elaborating on both macro and micro levels.