Medical and Health Products Marketing: Practical Wisdom

Author: Lizard Team
Publisher:
Publish Date: 2004-07-01
Features: Since its establishment, the Lizard Team has become a professional group integrating marketing, planning, and consulting in the industry. The marketing red book of pharmaceutical and health products published this time is an exploration and reflection of the Lizard Team on the marketing practices of pharmaceutical and health products. It is also a valuable classic that we created wealth, achieved dreams, and are willing to share with peers. This book is the most practical and inspiring marketing masterpiece so far. Its publication has significant reference and guiding significance for domestic pharmaceutical and health product enterprises, pharmaceutical marketers, and. It is a practical MBA case textbook worthy of serious study by all pharmaceutical marketers.