Win: Solving the marketing challenges of enterprises and brands

Author: Li Hailong
Publisher:
Publish Date: 2004-09-01
Features: The book "Win" does not advocate the destiny of the victor being right and the loser being wrong. Instead, it uses vivid and lively cases and simple, popular language to analyze the new marketing thinking of "no fixed formation for the army, no fixed shape for water," and is worth reading for both winners and losers. — Huang Jiangwei, spokesperson of Ox Group.
The marketing game follows no set rules. As the saying goes, "No fixed formation for the army, no fixed shape for water." This book does not intend to promote a so-called "universal model" that applies everywhere. Its true significance lies in communication and exploration, as the author has gained immediate insights through personal experiences and observations in the exploration of Chinese marketing strategies. The highlight of this book is that the author spent only 30% of the time writing it, while the other 70% was dedicated to practical fieldwork. This is not a book written in isolation from the world, but one that comes from the market—a place without gunfire, yet filled with flowers and traps.