Contemporary Radio and Television Introduction

Author: Lü Meng / Zuo Jing
Publisher:
Publish Date: 2004-08-01
Features: Contemporary Radio and Television compiles our many years of teaching and research achievements. The book provides a relatively comprehensive overview of the development, nature, and current status of China's radio and television, as well as a more in-depth analysis and summary of the main content of radio and television journalism. The book closely addresses hot topics in domestic radio and television research, such as radio and television programs, audience studies in radio and television, industrialization of radio and television, and the digitalization of radio and television, among others, demonstrating a certain degree of novelty. Contemporary Radio and Television not only focuses on an overview of the development of China's radio and television industry and the knowledge construction of this discipline but also emphasizes an analysis of the industry under new circumstances. It is suitable for teaching use in journalism programs and radio and television journalism programs.