CI design

Author: Yang Renmin
Publisher:
Publish Date: 2002-02-01
Features: The fundamental purpose of CI strategy is to solve the problem of a sense of unity between the group and the individual in image design. This is not only about combining all aspects of the corporate image into an organic entity capable of holistic dynamic operation; but also about ensuring that the enterprise is in harmony with its surrounding environment, the market, its competitors, and upstream and downstream businesses, finding a sense of unity that integrates and complements the external environment. This constitutes a whole, which is not what some entrepreneurs and designers understand: simply by implementing CI, one can dominate the market competition, look down upon peers, and act above market laws, easily sacrificing others for one's own development. This book does not intend to explore the cultural connotations of CI strategy in excessive detail. After all, corporate image is ultimately primarily expressed through a visual identity system, and CI strategy itself is a highly operational design project that emphasizes practical results. The visual identity system naturally becomes the focus of this book. For designers with creativity, providing real-world cases and letting the image "speak for itself" may be irreplaceable by any other form of interpretation. The main contents of this book include Preface, The Concept and Basic Spirit of CI Strategy, The Value and Significance of CI Strategy, The Basic Elements of CI, Basic Principles of CI Design, Operational Procedures for Developing CI Plans, Design and Development of Visual Identity, CI Strategy's Dilemmas and Development Trends, Design Cases, and Postscript.