Durant Letters: The Growth Bible for Excellent Managers

Author: Durant
Publisher:
Publish Date: 2004-09-01
Features: "Durant's Letters: The Growth Bible for Excellent Managers" is a masterpiece by the founder of General Motors, one of the Fortune 500 companies. It has been listed as a mandatory training course for outstanding employees by companies such as General Motors, Volkswagen, Ford, Microsoft, Procter & Gamble, Cisco, IBM, Shell, McDonald's, Motorola, and Southwest Airlines. It has also been selected as an outstanding reading material for career planning courses by renowned business schools (such as Wharton School, MIT Sloan School, etc.). Reading this book allows one to understand the source of Sloan's managerial talent, deeply feeling fortunate for General Motors to have such an unknown management master who quietly nurtured many management geniuses. Therefore, this book is truly a must-read management bible. Based on the author's own growth journey, presented in the form of letters with a witty and engaging writing style, it offers young people phased guidance to help them improve their self-image, build friendships, achieve goals, manage effectively, and face challenges while making life-changing decisions. "Durant's Letters" consists of letters written by William Durant to his employees while leading General Motors. Durant believed in maintaining a free and open attitude toward all ideas within the company, encouraging widespread technical, informational, and intellectual exchanges between superiors and subordinates, as well as across departments, to build an efficient, flexible, and communication "boundaryless" enterprise. As a result, he frequently communicated with his employees, especially those he identified as future leaders of the company. Many of the letters in "Durant's Letters" were written to Alfred Sloan.