Modern hotel management

Author: Zhang Yong'an
Publisher:
Publish Date: 2004-09-01
Features: 21st Century Tourism Professional Series Planning Textbooks. This series of textbooks covers various branches of the tourism discipline and relevant courses for tourism management. The content is closely integrated with international and domestic tourism activities, the actual development of the tourism industry, and tourism research. It elaborates on the general principles of modern tourism management from a high theoretical starting point, summarizes the experiences and lessons of the discipline and industry, and presents the theoretical knowledge and practical skills of the tourism discipline system with the latest practical materials and tourism research findings. In terms of writing style, the textbooks draw on the experience of tourism discipline textbooks and other disciplines at home and abroad, aiming to present characteristics such as theoretical depth, comprehensiveness, rich knowledge, rational structure, lively form, scientific content, and vivid language. This series is primarily intended for teaching use in tourism management at universities and colleges, but can also be used as teaching materials for higher vocational education, self-study examinations, and training for middle and senior management personnel in the tourism industry.