Customer Management (Up and Down)

Author: Yang Jie
Publisher:
Publish Date: 2004-09-01
Features: In the highly competitive 21st century, excellent management is the core of a company's efficient operation, and a successful enterprise must possess a set of sound management tools. Sound and scientific management tools play a crucial role in the business process, serving as execution, coordination, and guidance. They directly impact the success or failure of the entire enterprise. Supreme Enterprise, Supreme Tools is a series of books designed to provide enterprises with sound and scientific management tools. This book achieves the four standardizations of management practice:
- Standardization—The integration of systems, forms, and processes in a tripartite whole, offering a holistic solution for enterprise management.
- Normalization—Document-style systems and forms simplify and modelize the vast, cumbersome work of enterprises.
- Systematization—Easily accessible systems and forms enable you to effortlessly design management documents and systems for your enterprise.
- Processization—Clear processes guide you in understanding the procedures for executing management tasks.
This volume is part of Supreme Enterprise, Supreme Tools, titled Customer Management. Customer management is a vital component of enterprise operation and development, serving as the foundation for survival and growth. For Chinese enterprises to thrive and compete in the international market, standardized customer management is indispensable, and the use of advanced, standardized customer management systems has become a consensus among modern enterprises. This book offers unique solutions for customer management by addressing key stages such as customer investigation, development, information, relationships, channels, and promotion. The systems, forms, and processes in this book can be modified by enterprises to better suit their specific needs. The book emphasizes the concept of "refined management" in the toolization of management, and if enterprises can grasp and apply these tools, their customer management will be handled effectively and reach new heights.