Marketing

Author: Northeast University of Finance and Economics Press
Publisher:
Publication Date: 2002-03-01
Features: Overview of service marketing; Analysis of the service marketing environment; Segmentation of service markets and target market selection; Service positioning and differentiation; and other content. This book is divided into 9 chapters, with the main content including: Overview of service marketing, Analysis of the service marketing environment, Segmentation of service markets and target market selection, Service positioning and differentiation, Service products and brands, Service pricing and charges, Service outlets and channels, Service promotion and communication, Service personnel and internal marketing, Tangible representations of service, Service processes and reengineering, Service marketing management.