Public Relations Linguistics

Author: Li Xizong
Publisher:
Publish Date: 2004-07-01
Features: This book is a teaching reference that offers a fresh discussion on the fundamental theories and techniques of public relations language. The main author, Li Xizong, is a professor and doctoral supervisor of linguistics at Fudan University and a pioneer in public relations linguistics in China. The book consists of 14 chapters, with the introduction titled "Public Relations and Language," chapter one "Public Relations Language and Public Relations Linguistics," and chapter two "General Principles of Public Relations Language Use" focusing on the basic theories of this field. The remaining chapters provide specific introductions to public relations language techniques in the context of public relations activities, such as common language techniques in public relations interpersonal oral communication, the linguistic use of written styles in public relations interpersonal communication, the use of body language in public relations information dissemination, and public relations language in cross-cultural communication. The author's summary of the six basic language arts—approximation, emergency, persuasion, and refusal—offers a fresh perspective. This book is suitable for university students and teachers in public relations, advertising, marketing secretarial, and related fields, as well as practitioners in related fields.