Management Tutorial

Author: Zhu Xiwen
Publisher:
Publish Date: 2004-09-01
Features: Management Tutorial is a collective effort based on extensive collection, analysis, and comparison of similar textbooks domestically and internationally. It incorporates the author's recent reforms and experiments in teaching Management, as well as partial research outcomes from the Tianjin University Education Revitalization Action Plan's "Excellent Course Construction for Management Introduction" project. The textbook absorbs the latest achievements in modern management theory and practice, providing readers with a comprehensive teaching resource package, including a printed textbook, supplementary multimedia courseware, video case studies, usage guides, and a computerized question bank. The innovations of this textbook are as follows.
1. Innovation in the Textbook System and Content
The textbook has reformed its teaching content structure into three parts: Fundamentals of Management, Management Functions, and Management Innovation. The Fundamentals of Management covers management, the history of management, organizational environments, international management, and management decision-making. The Management Functions section elaborates on the four core functions of management—planning, organizing, leading, and controlling. The Management Innovation part discusses the innovation of world-class enterprises, the inherent nature of management transformation, and the management innovation of Chinese enterprises. This textbook system and content align with the principles of education and teaching, reflecting advancement, scientific rigor, and practicality. At the same time, it ensures that the teaching content introduces fundamental concepts, principles, and methods of management while fully reflecting the practices of China's enterprise reforms, the integration of the global economy, and the challenges to management after China's entry into the WTO. This makes the content adaptable to the latest developments in management both domestically and internationally.
2. Innovation in Writing Format
At the beginning of each chapter, the textbook introduces an opening case study, posing questions related to the chapter's content to inspire students to learn with inquiry, seek answers, and cultivate their interest in learning, independent thinking, and innovative spirit. At the same time, it uses case studies to instill humanistic values, enrich students' multidisciplinary knowledge, and prepare them for future employment and work. Each chapter is followed by a typical case study to enhance students' ability to apply theory to practice, analyze, and solve problems.
3. Application of Modern Educational Technology
In addition to the printed textbook, the package includes multimedia courseware, computerized exercises, and video case studies, forming a three-dimensional textbook that integrates text, graphics, images, and video materials. The courseware uses numerous vivid charts and animations to explain management concepts and theories in a dynamic way. After each chapter, a video case study closely related to the chapter's content is played to complement the textbook material. These videos reflect real-world events, presenting the various aspects of modern management in a lively, engaging, and authentic manner, bringing the realities of management to life for students.