Basic Economics

Author: Zheng Jianzhuang
Publisher:
Publish Date: 2004-09-01
Features: This book takes the operation of enterprises as the main thread, systematically analyzes the production behavior of enterprises in the market, the decision-making behavior of enterprises under different market structures, as well as corporate pricing decisions and investment decisions through the introduction of basic economic theories and mechanisms. At the same time, it introduces risk decision-making under uncertain conditions, corporate decision-making in factor markets, and corporate decision-making under government intervention and macroeconomic environments. The book is divided into 12 chapters, with Chapters 1-10 mainly covering microeconomics content, and Chapters 11 and 12 covering macroeconomics content. This book can be used as a teaching material for economic management majors in higher vocational and technical colleges.