Author: Jeff Sullenger
Publisher:
Publish Date: 2004-09-01
Features: Changing customer requirements and competition from all sides bring more pressure to professional salespeople. If you are in a complex sales environment, you will know that complex selling is the most effective sales method. Successful sales require excellent strategies and accurate implementation. If you want to achieve success in high-risk situations, you need to master the marketing tools provided in this book. The readers of this book include corporate executives, salespeople, students of sales, and other professionals related to sales and marketing. For 20 years, the author Jeff Sullenger has been teaching various strategies for gaining a leading edge in the field of complex selling. In this book, he comprehensively and accurately explains various methods through which anyone can achieve breakthroughs in sales. In this book, Sullenger also presents a new business concept—diagnostic selling. It provides you with a stable system, unique sales techniques, and the philosophical principles needed for implementation. It is a highly sophisticated sales method; it is a methodology for telling how to make high-quality business decisions.
Compound Sales: Avoiding Sales Traps and Crossing the Closing Threshold: Avoiding Sales Traps and Crossing the Closing Threshold
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