Dealer Diagnosis (China Business News Series)

Author: Zhang Hui
Publisher:
Publish Date: 2004-01-01
Features: A marketing guidance toolbook that solves real-world problems! The five-step marketing diagnosis for enterprises:
1. Infiltrate the market;
2. Meet the customers with an empty mind;
3. Dig deeper until the bottom of the pot is broken;
4. Discuss philosophy with the top leader;
5. Tailor a marketing integrated solution for the enterprise.
The marketing diagnosis method can be referenced using the "look, listen, ask, and feel" diagnostic approach of Chinese medicine. In addition, there is "think," which means thinking and analyzing. The diagnosis often needs to go beyond the problem itself. It requires a comprehensive perspective to examine the enterprise's operational management system to seek the best solution.
How do enterprises sell their products? How do distributors use the products to achieve rapid profitability? These are two key concerns for decision-makers in production enterprises and distributors in the circulation sector.
This book collects diagnoses from dozens of marketing experts on sales issues for enterprises and distributors, very clearly pointing out the root causes of why enterprises and distributors cannot be profitable.
This book is not a theoretical book that elaborates on new marketing concepts, but a practical marketing guidance toolbook that solves real-world problems.