Retail Business Practice

Author: Wen Daqiang
Publisher:
Publish Date: 2004-08-01
Features: From department stores to supermarkets, from specialty stores to vending machines, every change in the retail industry has brought about improvements in people's quality of life and transformations in their lifestyles. As foreign retail enterprises deepen their localization process in China, the retail industry is increasingly showcasing its charm. The book is divided into nine chapters, discussing the general overview of the retail industry, retail strategic planning, retail location selection and store design, retail product management, retail sales management, warehousing and distribution management, the management of chain stores, and the operation and management of supermarkets, among others. This book is suitable for students and faculty of economics, management, and marketing majors in universities and colleges, as well as business professionals.