Management Principles of Enterprise

Author: Wen Daqiang
Publisher:
Publish Date: 2004-07-01
Features: This book consists of nine chapters. The first chapter provides an overview of business management. Chapters 2 and 3 introduce the development of management theory and the general principles of business management, respectively. Chapters 4 to 8 elaborate on the planning function, organizing function, leadership function, control function, and innovation function in business management. Chapter 9 discusses the methods for evaluating, measuring, and improving the performance of business management. Each chapter includes case studies and review questions. This book is suitable for universities and colleges, particularly higher vocational and technical colleges, as well as faculty and students in management and related fields.