Small and medium-sized enterprise management

Author: Yang Jialu
Publisher:
Publish Date: 2004-09-01
Features: Small and medium-sized enterprises (SMEs) are an important component of national economic development in various countries. SME management is a comprehensive discipline that applies knowledge and methods from multiple fields, with strong practicality and application. This book comprehensively elaborates on the practice of SME management and the numerous issues in its development, aiming to improve the management level of SMEs, reduce their entrepreneurial and operational risks, thereby enhancing the success rate of SME operations and management performance, and ultimately promoting the healthy and vigorous development of SMEs. The book primarily covers the creation of SMEs, the legal organizational forms of SMEs, the design of SME management organizations, the environment and development strategies of SMEs, human resource management, financial management, marketing, information management and e-commerce, risk management, and the legal operations of SMEs. The content is detailed, highly targeted, and widely applicable, making it suitable as a teaching material for business administration majors and MBA programs in higher education institutions, as well as a reference for social individuals committed to SME management and.