Modern enterprise management

Author: Wang Guanyi Liu Yi
Publisher:
Publish Date: 2004-09-01
Features: Modern enterprise management theory is not only a necessary tool for China's economic development and enterprise development, but also an important component of quality education for college students. This book comprehensively and systematically introduces the basic principles and theories of modern enterprise management with a unique format. The book is divided into two main parts: Basic Theories and Systems, Culture, and Strategy. The main content includes an introduction to enterprise management, the formation and evolution of management theory, the basic functions of management, modern enterprise systems, corporate culture, strategic management, marketing management, production organization, production planning and production control, quality management, logistics management, financial management, and human resource management. The book combines management thought with management techniques, integrates theoretical teaching with case teaching, and provides detailed content with strong theoretical and practical value. It can serve as a teaching material for undergraduate students of non-management majors in higher education institutions to learn about enterprise management.