Marketing

Author: Miao Yuexin
Publisher:
Publish Date: 2004-09-01
Features: This book is a series of textbooks for the School of Business at the Central University of Finance and Economics. It is the new research results of the teaching content and curriculum system reform plan for the 21st century, serving as the core textbook for the marketing major in business and enterprise disciplines. Based on the current development status of domestic and international marketing theories and practices, the book adheres to the combination of theory and practice, unifies elaboration and evaluation, and supplements review questions and case studies. With a concise and innovative layout style, it comprehensively introduces the basic theories and methods of marketing, demonstrating certain innovation, foresight, and practicality. This book can be used as a textbook for undergraduate and graduate students majoring in marketing in higher education institutions, as well as for reading by the general public.