Management Theory and Practice

Author: Zhao Lifen, Editor-in-Chief
Publisher:
Publishing Date: 2004-09-01
Features: In today's world, the knowledge economy is rapidly developing, and the trend of economic globalization is growing stronger. Traditional management is facing a completely new environment. Managers and those involved in the management process must, while systematically understanding the basic principles and methods of management, keep up with the latest developments in management theory in a timely manner. This book is written in response to the objective needs of the current socio-economic development. Its main features are: (1) Innovative format, with relevant cases attached at the end of each chapter; (2) Innovative content, drawing on the latest research results from both domestic and international sources, and adding content such as "Corporate Social Responsibility and the Construction of Management Ethics"; (3) Highlighting the practicality of management, comparing and analyzing the similarities and differences between American and Japanese management models from a cultural perspective, as well as the impact of joining the WTO on Chinese enterprises. This book is suitable for use as a professional textbook for postgraduate students and undergraduate students in management-related fields, as well as a reference book for students in other disciplines and various categories.