Research on China's Openness Strategy in the Tourism Industry

Author: Gao Shunli
Publisher:
Publish Date: 2004-01-01
Features: This book is a research-based monograph on China's tourism industry's opening-up strategy, suitable for management personnel at various levels of tourism departments, teachers, students, and researchers in tourism research institutions and universities, as well as middle and senior management personnel in various tourism enterprises. The book focuses on the major event of China's entry into the WTO since the 1990s, analyzing and studying the new situation of opening-up faced by the tourism industry, the strategies and process of participating in the WTO negotiation, the evolution and development of opening-up policies, the development of cross-border service trade in tourism enterprises, the comparison of opening-up between China and foreign tourism markets, the negotiation of tourism service trade, the market competitiveness of tourism enterprises, the development of outbound tourism markets, the pilot operation of Sino-foreign joint venture travel agencies, the "going global" development strategy of tourism enterprises, and the new round of WTO negotiations. This book integrates practical research with academic research, closely linking the study of the opening-up strategy of the tourism industry with the development of China's domestic tourism industry, the opening-up of tourism markets worldwide, and the new situation of China's entry into the WTO. The record and study of the tourism industry's participation in the WTO negotiation process are detailed, objective, clear in logic, and thorough in analysis. The discussion on the reform, opening-up, and development of the tourism industry largely belongs to the latest research findings, such as the response to WTO challenges, the accelerated fulfillment of WTO commitments, the new round of WTO negotiations, and the establishment of a closer economic and trade relationship with Hong Kong, with many of the materials being unique or first-hand, making it highly valuable for reference.