Backfire: The Power Journey of a Female CEO at HP

Author: Peter Burros
Publisher:
Publish Date: 2004-04-01
Features: "Peter Burros vividly records the largest high-tech corporate merger in American history and the most intense proxy battle in the book. His engaging and captivating narrative brings to life the key figures like Carly Fiorina, Walter Hewlett, and the dramatic scenes unfolding in the boardroom of HP. Whether you're an investor, a manager, or anyone interested in corporate governance issues, this is a must-read." The largest high-tech corporate merger in American history in 2001 not only had a profound impact on the IT industry but also attracted worldwide attention. Through the narrative of Peter Burros, a senior reporter at U.S. Business Week, readers are presented with a controversial and thrilling commercial story hidden behind this historic struggle: Fiorina's experience at Lucent: the aggressive marketing tactics that may have sown the seeds of trouble: the courtroom battle: the lesser-known side of HP. "Fire and Ice: The Power Journey of a Female CEO of HP" truly describes the many details of the back-and-forth struggle between the two sides. And this struggle will ultimately determine the fate of the two giants in the computer manufacturing industry. What will Fiorina's future hold after her overwhelming victory?