Essentials of Managerial Economics for MBA

Author: Li Min
Publisher:
Publish Date: 2002-10-01
Features: This is an era where economic myths constantly emerge, and the creators of these myths are often the corporate elites with MBA education. MBA graduates from business schools are hailed as "aristocrats of the times" and "management elites," driving economic development and creating economic prosperity. To face the increasingly fierce international market competition, Chinese enterprises not only need to accumulate the quantity of corporate resources but also require the improvement of resource allocation capabilities. Mastering and applying scientific management theories, enhancing the ability to make rational decisions, and learning to "manage the economy with economic methods" have become the urgent demands of the times for business managers. As a branch of applied economics, managerial economics serves as a bridge connecting economic theory with business management decisions. This book systematically introduces the theoretical knowledge of managerial economics, aiming to lay a solid theoretical foundation for improving the strategic qualities of business managers.