Essential Readings in MBA Production and Operations Management

Author: Huang Xianli
Publisher:
Publish Date: 2002-10-01
Features: Core course of MBA from a renowned business school in the United States. Products and services are the ultimate foundation of a company's market competitiveness. The quality, price, and related service conditions of a company's products determine its success or failure. Therefore, production and operations management has always held a fundamental and central position in all management activities of a company. This book takes the entire process of product production and service provision as the research object, elaborating on the basic principles and methods of production and operations management. It organically integrates production and operations management concepts with management techniques, offering a fresh perspective to interpret the revolution in production and operations management triggered by institutional changes.