Manage New Jing

Author: Liu Hefeng
Publisher:
Publish Date: 2004-10-01
Features: If you are still struggling in the traditional tunnel of business operations, open this book, and it will open your eyes. The confusion of managers does not come from the problems they face, but from the limitations of their business perspective. Innovation starts with concepts, and great success belongs to unconventional thinkers. A must-read for modern business managers. After reading this book, you will feel as if you are in a brand-new business era. Management New Classics is a product of innovative thinking in business practice and the result of long-term consulting experience and theoretical research. Through dialectical thinking in management, the author questions and explores a series of fundamental issues such as demand, real position, brand strategy, product life cycle, integrated marketing communication, sales, value chain, diversification, teamwork, and integrity, proposing brand-new management principles. In the future, a company's core competitiveness will no longer be measured by its tangible assets but by its knowledge capital in transforming business resources into productivity. The entire business world will undergo massive changes. Wisdom creates wealth, and knowledge capital is the true measure of a company's competitiveness. The speed of knowledge renewal and the operational ability of knowledge will determine the success or failure of business operations. If business managers fail to recognize the changes in the entire business world and focus on innovation and transformation, they will face the risk of being discarded at any time. This book is part of the upcoming Constantine Management Series and reflects deep thinking about the essence of future competitive strategy. We believe that without a shift in mindset, there can be no innovation in business.