Break Through Compromise: The Marketing Philosophy of Boston Consulting Group: The Marketing Philosophy of Boston Consulting Group

Author: Silverstein
Publisher:
Publish Date: 2002-09-01
Features: "To break the compromise, managers must first break the traditional business concepts in their industry—about consumers, industry conventions, and corporate economics. After doing so, faster growth and higher profit margins will follow." This book is the newest result of Boston Consulting Group's five-year exploration of consumer and retail driving factors. It shows how iconic companies like Charles Schwab, Circuit City, Chrysler, Coca-Cola, and Amazon have achieved sustainable growth by breaking compromises and redefining the consumer/product relationship. It imparts knowledge on branding, e-commerce, global markets, customer retention, and more. It helps position your organization to discover and seize new growth opportunities by continuously breaking conventional norms. It is a must-read for marketing executives and managers. This book includes the newest findings of Boston Consulting Group on consumer goods market research over the past 10 years. It is organized around the theme of management innovation, dividing into eight parts to address almost all key issues in consumer goods marketing. Innovation is the driving force of business development, and this first requires managers to break the traditional business concepts in their industry—about consumers, industry conventions, and corporate economics. "After doing so, faster growth and higher profit margins will follow." The insights presented in the book are insightful and thought-provoking, and it is believed to be of reference value to the managers of Chinese enterprises.