The 15 Steps of the Brand Law

Author: Zeng Zhaohui
Publisher:
Publish Date: 2004-08-01
Features: Making simple things complicated is the skill of scholars. However, simplifying complex things is the fundamental purpose of this book. Although there is the saying that "all roads lead to Rome," I believe that everything has a simple solution. This book is an attempt to demonstrate that. The 15 Steps to Branding reveals how ordinary products and services can transform into commercial miracles, which may inspire you to create a new Benetton, Kodak, or Coca-Cola.