Design Management: Classic Cases from Europe and America

Author: Design Management Association
Publisher:
Publish Date: 2004-09-01
Features: The book "Design Management European Classic Cases" collects classic examples of successful new product development by renowned European and American companies that follow the innovative concept of industrial design and scientific design management. The content is rich, practical, and fully reflects the close integration of design and management, making it highly representative. These cases have been used as classic teaching materials by prestigious institutions such as the Harvard Business School in the United States, as well as numerous universities in Europe, Japan, and other regions. For China, it not only enriches the design teaching content in institutions but also aids in faculty training for design education reform. Moreover, it holds long-term guiding significance for the business and design communities in terms of innovation development, talent cultivation, and the use of design management professionals.