Practical Creativity: The Golden Key to Unlocking Innovative Ability: The Golden Key to Unlocking Innovative Ability

Author: Xu Yanlang
Publisher:
Publish Date: 2003-10-01
Features: This book introduces the basic principles of creativity from both theoretical and practical aspects. On this basis, it elaborates on creativity, creative thinking, creative techniques (including domestic and international creative methods such as brainstorming, combination, analogy, association, checklist, and field analysis), computer creative design, and also covers intellectual property and the protection of creative achievements (including patent applications), the training of creativity, and reflections on historical creativity. With a focus on practicality and the of innovative thinking, the book is accompanied by various types of creative examples, making it accessible to both the academic and general audiences. It can serve as a textbook for university-related courses, a reference book for professionals and managers to learn and develop creativity, and also as an advanced popular science reading material for the public.