Real Estate Marketing Theory and Practice

Author: Lou Jiang
Publisher:
Publish Date: 2003-09-01
Features: The real estate market in my country is in a period of rapid development, and marketing and operations in real estate are in need of professionalization. Based on years of teaching and practical experience, the author has collected the latest dynamics and trends in real estate. This book systematically elaborates on market research and forecasting, project positioning, marketing planning, real estate brokerage, sales, and sales representation from both theoretical and practical perspectives. The content is detailed, comprehensive, with specific and vivid examples, and is characterized by strong theoretical foundation and excellent operational guidance. This book is suitable for students majoring in this field and related disciplines, as well as serving as a reference textbook for professionals in real estate marketing, management, and related fields for further studies.