E-commerce (English Version. 4th Edition) (English Version. 4th Edition)

Author: Schneider
Publisher:
Publish Date: 2003-07-01
Features: The main features of this book are:
Complete and accurate presentation of e-commerce, covering both the management and technical aspects of e-commerce
"Learning from Failure" column examines failed e-commerce cases and deeply explores the root causes
Comprehensive Online Companion integrates theoretical concepts with practical cases, fully incorporating virtual communities, auctions, security, and payment systems.
This book is a widely adopted e-commerce textbook in the world, providing an in-depth discussion of technical and strategic issues in e-commerce.
The author first focuses on the business themes, then discusses the relevant technologies that support these business strategies.
Detailed business cases are presented in each chapter to guide readers in applying core concepts to real-world scenarios and finding appropriate solutions.
The book also provides new information and resources on e-commerce, and discusses international, legal, ethical, and tax issues.