Business and Management Communication (English Edition · 5th Edition) (English Edition · 5th Edition)

Author: Locke
Publisher:
Publish Date: 2002-01-01
Features: This book systematically and comprehensively elaborates on the importance and complexity of business and management communication, deeply analyzes various reasons affecting communication realization, and strives to inspire people to consciously change traditional thinking patterns, adapting themselves to the trend, becoming increasingly 'internationalized', and enhancing competitiveness. The book also provides a thorough explanation of various communication forms in the current business world, covering aspects such as establishing starting points, selecting content, organizing materials, clarifying target audiences, and numerous precautions. The abundant real-life cases and examples in the book enable us to gain an in-depth understanding of the trends in international business development and expose us to many internationally recognized rules of business communication, which hold strong practical significance for China's alignment with international standards.