Wholesale techniques

Author: Wang Hong
Publisher:
Publish Date: 2004-08-01
Features: Sales techniques is an applied discipline that emerged in response to the needs of China's economic development. It clearly proposes the modern concept of sales centered on customer needs, emphasizing a customer-centric approach, organizing sales activities based on customer requirements, and placing customers in a crucial position, thereby incorporating modern marketing theory into contemporary sales activities. This textbook is grounded in the cultivation of students' marketing innovation and practical abilities. Based on a thorough review of the teaching practices of this course, it fully incorporates new achievements and materials from theoretical research and sales practices both domestically and internationally, providing an accurate exposition of the fundamental theories and methods of modern sales. This book has the following characteristics: , systematic and comprehensive content. The entire book elaborates on specific and detailed aspects, including the emergence and development of sales, the characteristics and functions of sales, sales concepts and elements, sales functions, sales environment, sales psychology and sales models, as well as each stage of the sales process and sales performance evaluation. Second, a combination of theory and practice. The authors of this book not only provide readers with advanced sales theories and guiding methods but also offer multiple sales cases to help readers consolidate and digest the relevant knowledge. Third, strong applicability. The textbook is designed to be flexible and practical, including learning objectives, main text, sales cases, reflection questions, and case discussions. It can serve as a textbook for marketing majors while also being a reference for corporate marketing personnel and managers.