Marketing Planning

Author: Du Dayi
Publisher:
Publish Date: 2004-08-01
Features: This book is based on the fundamental principles of marketing, while also providing an in-depth expansion of the issues involved in marketing. It emphasizes the combination of theory and practice, focusing on integration, refinement, and innovative transformation. The content of the entire book is novel, easy to understand, and widely applicable. It can serve as a teaching material for marketing planning courses in junior colleges, vocational colleges, and technical colleges for marketing majors, as well as for marketing management personnel in enterprises and institutions, and for employee training and self-study.