Franchise Chain Alliance Strategy

Author: Zhu Mingxia
Publisher:
Publish Date: 2004-08-01
Features: Practices in many countries have proven that franchising is an effective method for distributing goods and services, and it has had a positive impact on economic development. Since the introduction of franchising in China, this modern and efficient business model has demonstrated strong vitality, bringing new ideas and inspiration to the Chinese business community and injecting hope and vitality. With the changing consumption structure of the Chinese people and the growing brand awareness, franchising is increasingly favored by businesses. As the era of global economic integration approaches, and with China's entry into the WTO, Chinese enterprises will participate more and more comprehensively and deeply in the fierce international competition. Whether China can establish a successful local franchising system, expand it domestically, and then introduce it to the international market is a crucial factor in determining whether China can remain invincible in the intense international competition. The purpose of writing this book is to provide theoretical and operational support for enterprises and individuals expanding franchising systems.