Amway Legend - The Growth Path of the World's Most Successful Direct Selling Company: The Growth Path of the World's Most Successful Direct Selling Company

Author: Zheng Xingji
Publisher:
Publish Date: 2004-08-01
Features: A must-read for all marketers seeking self-improvement! The growth journey of the world's most successful direct-selling companies! A classic case study of Harvard Business School's motivational model, praised by Bill Gates as an impeccable business system! Once a direct-selling network is established, it's like building a customer-loyalty-driven consumption pipeline. It can be said that direct selling is an innovation in marketing, a true "marketing revolution." As the world's largest and most successful direct-selling company, Amway is almost synonymous with the direct-selling model in the public's mind. Its entrepreneurial journey and rapid global expansion have always been a closely guarded secret, especially in today's context where legal direct selling and illegal pyramid schemes are hard to distinguish. People are even more curious about what this multinational giant has been doing. Are they involved in illegal pyramid schemes? What is the basis for their growth to a multi-billion dollar profit scale? In this book, you can learn about the entrepreneurial journey of the direct-selling giant Amway, understand why Amway and the direct-selling model have achieved success, and discover why so many people choose the Amway direct-selling business. If you are part of the Amway or direct-selling community, you can also gain insights on how to succeed in the direct-selling business. Without a doubt, this book will become a must-read for all marketers involved in the direct-selling industry.