Business is a movement of connection.

Author: Richardson
Publisher:
Publish Date: 2004-08-01
Features: We all know that relationships are crucial in business. Some companies view relationship management as an indispensable business strategy, handling various relationships with great seriousness and thoughtfulness. This book illustrates the many benefits these companies gain as a result. In today's world, with fierce competition, relationship asset management can give us a competitive edge. — Joe Knightley, Editor-in-Chief of The Saint Augustine Record, Publisher. Business is a movement of connection — because contact, relationships, and cooperation form the foundation of business. In this business-driven, increasingly virtualized world, strong and lasting business relationships remain vital for success. However, most companies' business relationships are underutilized assets. Consider this: your company is only as important as its relationship assets. Specifically, your company is only as important as your company's ability to create, maintain, and maximize the use of business relationships. This involves a completely new business operating model — Relationship Asset Management (RAH). The Business as a Movement of Connection introduces 12 principles of business relationship management. They treat business relationships at all levels as assets to be managed, whether with customers, shareholders, suppliers, employees, or community leaders. RA 1 takes the understanding of one-on-one relationships to the extreme, explaining how you can use what you know and who you know to achieve business success. This book shows managers and entrepreneurs how to discover and recognize all their company's relationships as strategic assets and then manage them.