Brand Naming Strategy

Author: Zhang Bing
Publisher:
Publish Date: 2004-01-01
Features: Naming is also a strategy. A good name can create profits instantly and convey a positive corporate image. Does your business have a name that people can quickly recognize and develop a preference for? No matter how well your product is designed or how affordable it is, if the naming doesn’t pass the test, the brand’s appeal will be halved. In the new era, product naming has become both a science and an art. Giving a product a catchy name can shorten the distance to becoming a strong brand. A good name can bring a product back to life, seize business opportunities at a glance, and become the first step for a company to win. Today, if you are still struggling with naming and blaming the sluggish market, why not read this book?