In the era of mechanical watches

Author: Li Wen
Publisher:
Publish Date: 2004-08-01
Features: The shift in fashion trends follows a 20-year cycle. When children grow up over two decades and gain their own voice, their cultural consumption memories from their upbringing are revered as collective nostalgia and projected onto popular culture. Looking at China in the 21st century, the "born in the 1970s" generation is emerging as the backbone of society, and their collective memories are gradually taking center stage in cultural discourse. Clocked Years primarily revolves around the childhood memories or growth experiences of China's "born in the 1970s" cohort. It starts with a toy, clothing, song, book, or other cultural artifacts, but it's not just about nostalgia. Instead, it unfolds a pan-cultural narrative, including the pursuit of local youth culture, the tracing of foreign youth culture and its influences, as well as various fields such as commercial culture, design, and creativity. This book can be considered the first truly solidly grounded textual and visual representation of the cultural artifacts and research materials of the "born in the 1970s" generation in China.