International Marketing Tutorial

Author: Yang Xiaoyan
Publisher:
Publish Date: 2003-02-01
Features: This book studies and analyzes international marketing and global marketing. It is divided into eleven chapters, including topics such as an introduction to international marketing, analysis of the international marketing environment, international consumer behavior, international marketing research, and international market competition strategies, etc. This book is suitable for students at the college level and above, as well as various research and marketing management personnel.