Green Consumption and Green Marketing

Author: Liu Min
Publisher:
Publish Date: 2004-08-01
Features: This book takes green consumption as the starting point, exploring the understanding of the relationship between humans, nature, and social development from the perspectives of Eastern and Western traditional cultures. It examines the relationship between traditional consumption and marketing activities, highlighting the significant guiding role of green marketing in transforming consumption concepts. From the perspective of promoting outstanding traditional Chinese culture and enhancing the green literacy of the nation, the book argues that advocating and implementing green education is China's green hope. Only by enabling people to truly understand and comprehend the relationships among humans, nature, and society can we inspire them to genuinely regulate their own business and consumption behaviors. The book also analyzes the connotations of green consumption and green marketing from multiple angles; explores the bridging role of green marketing in connecting environmental protection and green consumption; and discusses green marketing strategies such as creating, demonstrating, promoting, and transmitting green value.