Innovative management

Author: Li Wuwei
Publisher:
Publish Date: 2004-07-01
Features: With the development of China's economy, the gradual improvement of the market economy, and the increasing internationalization, enterprises must emphasize and strengthen the innovation of enterprise management and operation to survive and develop in the increasingly fierce market competition. In the process of economic environment changes, it is necessary to grasp the pulse of enterprise reform and management innovation, understand international management trends, find ways to bridge the gap between the current reality and the "interface" of contemporary management, integrate the traditional excellent culture of the Chinese nation with advanced modern management theories and methods, enhance the ability of management innovation, and form new management advantages. Against this backdrop, on the one hand, we have seriously summarized the practical experience of enterprise management in China, analyzed a number of innovative business models with Chinese characteristics that are worth promoting; on the other hand, combined with the specific conditions of China, we have introduced and elaborated on advanced international management concepts and methods using a large number of practical cases, analyzed and proposed ways and strategies for Chinese enterprises to learn from and apply them. This book mainly discusses new concepts of business, new strategies of business, opportunity management, risk management, crisis management, knowledge management, organizational structure innovation, new concepts of marketing, with strong practicality and operability.