Soft war

Author: Lu Changquan
Publisher:
Publish Date: 2004-08-01
Features: The essence of human communication only has two ways: war and marketing! Marketing is a "soft war" that drives the continuous flow of wealth in a peaceful state. We all have no choice but to win in this soft war! After reading this book, you will find the great source of motivation to survive, take root, and grow in this soft war. You will no longer manage rabbits with the methods of managing camels, thus finding the path to success. Success does not come from tedious theories. The author uses vivid case studies of small-to-large success stories to demonstrate the theoretical system behind his unique strategies! It provides the best choice for Chinese enterprises and entrepreneurs from the starting point to the goal.