Tree Rings: The Practice of Xinhua Consulting Management Consulting: The Practice of Xinhua Consulting Management Consulting

Author: Li Xue
Publisher:
Publish Date: 2004-09-01
Features: This book integrates and refines outstanding consulting cases from Xinhua Consulting Management Consulting Company in recent years. Based on the real consulting process, it has been refined and story-told to the greatest extent possible to highlight the typicality and representativeness of each case. The selection and writing of the cases are based on the functional modules of consulting, covering the main consulting project content of the current Chinese management consulting industry, and incorporating the professional consulting methods and models of the Chinese management consulting field represented by Xinhua Consulting. The target readers of this book include managers from various industries engaged in business management, MBA students from business schools, experts and scholars in management and management consulting research, as well as practitioners and potential practitioners in the management consulting industry. In addition to the above features, the greatest characteristic of this book is that it not only provides a detailed description of the cases themselves but also genuinely portrays and records many typical events outside of consulting, such as the background of the consulting projects and the communication details between the consulting teams and clients during the process, truly fulfilling the original intention of "showing readers a complete and realistic consulting case process." This book comprehensively, meticulously, and profoundly introduces the entire process and key points of management consulting, revealing the practical cases of one of the largest domestic consulting companies in terms of scale and brand influence—Xinhua Consulting Management Consulting Company. It is a must-read for those looking for consulting companies and those who provide consulting for others.
Real consulting cases from a renowned domestic local management consulting company vividly recreate the exciting interactions between enterprises and external brains—consultants—as well as the value enterprises gain from them. This book is one of the few works in China to date that consists entirely of real consulting cases, summarizing the typical consulting business of Chinese enterprises. For decision-makers, management personnel, and consultants, it is an indispensable reference guide for practical consulting.