Business Negotiation Theory and Practice

Author: Fang Li
Publisher:
Publish Date: 2002-07-01
Features: This book is divided into two parts. The first part is the "Must-Know" section, which focuses on introducing the basic theories and essential knowledge that must be mastered for engaging in business negotiation work. It specifically discusses the organization, behavior, etiquette, and taboos of business negotiation. The second part is the "Strategy and Techniques" section, which focuses on introducing the control of the business negotiation process, its strategies, language techniques, written communication techniques, as well as the business negotiation styles and countermeasures of major countries. This book serves as a textbook for marketing and business management majors and can also be referenced by relevant management personnel.