Full process planning for real estate projects

Author: Jia Shijun
Publisher:
Publish Date: 2002-04-01
Features: Real estate project whole-process planning refers to the entire process of planning and deployment conducted by a developer, starting from acquiring land, conducting market research, analyzing consumer psychology and behavior, market positioning, project design and planning, formulating pricing strategies, advertising strategies, sales strategies, and early-stage property management involvement. This book explores the issues of real estate project whole-process planning from theory, practical operations, and case demonstrations for the first time, offering a comprehensive and systematic approach. It serves as a valuable resource for real estate professionals and can also be used as a teaching reference book for related majors in universities.