Who Holds the Colorful Ribbon in the Sky: The 2002 (6th) China Rainbow Award Winning Works Collection for External Broadcasting Programs: The 2002 China Rainbow Award Winning Works Collection for External Broadcasting Programs (6th)

Author: Chen Minyi
Publisher:
Publish Date: 2004-08-01
Features: The fundamental way to improve the quality of external publicity programs is to enhance their relevance and listenability. The relevance here refers to clearly identifying the target audience and catering to and meeting their needs. The listenability refers to the program's format and content being able to inspire listeners' desire to tune in, with strong appeal, making them want to listen and love to listen. To this end, we have conducted years of attempts, continuously exploring and summarizing experience, in order to achieve the desired effect of audience satisfaction. The purpose of our editing and publishing Who Holds the Rainbow in the Sky—2002 Annual (6th) China Rainbow Award for External Broadcasting Winning Program Collection remains to provide reference materials for peers to discuss professional matters and accumulate experience, serving as a role model for mutual learning. May everyone continue to strive, write a new chapter of brilliance, and elevate our country's external broadcasting publicity work to a new level.