Winning in Business: The 36 Stratagems

Author: Kai-Henrich Krippendorff
Publisher:
Publish Date: 2004-09-01
Features: Krippendorff interprets ancient Eastern wisdom from a unique Western perspective and applies it to modern business competition. This book provides managers in the business world with invincible strategies for success. For those who must compete with modern business giants like Walmart or Microsoft, The 36 Strategies for Winning in Business not only offers hope but also proven strategies for survival and prosperity. The metaphor of "business as war" has long been used. The 36 Strategies originated and were often used in warfare, but now, Kai-Henrich Krippendorff delves into the analysis of the "36 Strategies," revealing that they can be applied to various fields, including business, and are indeed the "art of winning."
Leveraging the Eastern wisdom embedded in the 36 Strategies, the author shows how renowned multinational corporations draw inspiration from ancient military tactics to implement innovative and dynamic strategies, thereby securing a competitive advantage for a longer period. This book strictly corresponds to the ancient Chinese "36 Strategies," with each strategy accompanied by one or two case studies, blending Eastern and Western perspectives, ancient and modern insights, and combining knowledge with entertainment.
Target Audience: Managers of large and medium-sized enterprises, as well as all those interested in how ancient Chinese strategies can be applied to the business world.